Thursday, February 24, 2005

Good Advice for New Bloggers

Atrios over at Eschaton has some great advice for those of us newbie bloggers:

1) Don't send me an email saying "read my blog." I won't. If you want to get my interest, send me something interesting. If you have something interesting, it'll get noticed and linked. Have enough interesting things, people will start coming back on their own to look for it, and you'll have a larger regular readership.

2) What's interesting? Your opinion on stuff by itself isn't really interesting to anyone except your friends. If you're funny, or you write well, or you actually know something, or can make a good argument, or are good at unearthing interesting and relevant tidbits, that's interesting.

3) One things blogs do is act as news aggregators/filters and places for discussion. You may be an excellent news aggregator/filter, but that's a pretty crowded market. That's one place where being an early entrant helps. If you want to distinguish your blog, you need to have some additional interesting original content.

4) Don't create a spam list and send out every blog post to the list. We all get too much email. Send me something you think that I would be interested in. It's personal. I don't cover every issue under the sun. Nobody else does either.

5) Don't just focus on trying to get a link from me, or Kos, or Instapundit, or whatever. If you have something good, send it to blogs with somewhat less, but still decent traffic. They probably get less email than we do. s

6) Establishing a large regular readership takes a lot of time, no matter how brilliant and persistent you are. And, persistence is key. While some fairly popular bloggers post inconsistently, most people with a large regular readership post at least daily. People will click on your site more often if they think there's a good chance there will be something new to look at.
I think many of us get too focused sometimes on getting noticed by the "Big Boys (and Girls)" (and I am as guilty as the next person). Atrios' advice is very good, indeed.

Hat tip: Instapundit
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