Is Nothing Sacred?

Now they are going after the New Car Smell.

TOKYO - Anyone who's pulled away from the dealer's lot in a shiny, new sedan knows the seductive scent of fresh plastic, paint and upholstery that evokes a rush of pride and consumer satisfaction.

But that unmistakable new-car smell may soon be heading the way of the rumble seat: recent research linking it to a toxic cocktail of harmful chemicals is spurring efforts by Japanese automakers to tone down the fumes.

The End must be near.

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